The concept

Personal, calm, professional.

Luna Lash Studio is a fictional owner-operated lash brand created to show what BuiltAround Systems can build for an independent lash technician.

Built around a solo artist

Own the customer journey — without replacing what already works.

A lash artist can keep Fresha, Booksy, Instagram or WhatsApp and still have a controlled website that explains services and captures richer pre-appointment information.

Service clarity
Explain Classic, Hybrid, Volume, Infill and Removal before the client messages.
Visual trust
A dedicated gallery instead of making a prospect search through a social feed.
Structured intake
Current lashes, desired finish, image uploads, event date and contact preference.
Mobile first
Built for the way beauty clients actually browse and enquire.

Presence

Professional owned website.

Enquiry

Personalised consultation form.

Next step

Route the client to the right reply or booking path.